|Tap into the Power of Word of Mouth!
trndsphere Word-of-Mouth Marketing Services turn your Community and your CRM-Plattform into a Word-of-Mouth Marketing channel. That way, you can integrate the "WOM factor" as a planable and measureable element in your marketing strategy.
Our trndsphere Services are made available as an ASP solution (Application Service Providing/Software as a Service "SaaS"). We provide you with a complete turnkey solution (software, set-up, maintenance and management) for a Word-of-Mouth Marketing channel, which integrates seamlessly with your existing platform.
|Word of mouth (WOM).
consumer-to-consumer recommendations; C-to-C marketing; oldest, most credible, and most effective type of marketing. Impacts virtually all of consumers' purchase decisions.
Application Service Provider (ASP).
An ASP is a business that provides computer-based services to customers over a network. Software offered using an ASP model is also sometimes called On-demand software or software as a service (SaaS).
The trnd word-of-mouth campaign process.
Over the years, trnd has developed and fine-tuned a standardized and reliable process designed to plan, manage, and measure word of mouth. Based on this process, word-of-mouth reach can now be planned and executed as easily as TV advertising reach or Internet clicks.
trndsphere Campaign Formats:
"Dialogue" WOM campaign.
"Seed" WOM campaign.
"Social Media" WOM campaign.
"EMI (Empowered Involvement) Opinion Poll" WOM campaign.
About trnd AG
trnd AG is the European word-of-mouth marketing pioneer. For the first time, trnd provides companies with the opportunity to include the highly effective instrument of word-of-mouth in their marketing mix in a carefully planned and measurable way, in order to trigger private conversations between individual consumers (C-to-C marketing).
To provide marketing companies with access to highly engaged and motivated consumers ("connectors"), trnd operates its unique word-of-mouth networks trnd.com and bopki.com in Germany, Austria, Switzerland, Spain, France, Italy, Netherlands, Belgium and Argentina. Together with our partners, we can additionally provide access to USA, Canada, England, Sweden, Finland, Norway and Denmark.
Word-of-Mouth campaigns are planned, managed and analysed on our technology platform trndsphere - the 1:1 dialogue with the connectors in our campaigns is managed by trnd's own WOMcenter.
Since early 2005, trnd has implemented projects for clients such as P&G, Wrigley, Henkel, GSK, Bosch, Unilever, L'ORÉAL, Philips, smart or Microsoft.
|At a Glance:
trndsphere Word-of-Mouth Marketing Services are a complete package that includes software, set-up, maintenance and management of a Word-of-Mouth Marketing Channel. We make it really easy to equip your existing Online Communities and CRM Programmes with a Word-of-Mouth Marketing Programme.
Fast Implementation. As an ASP solution (Application Service Providing/Software as a Service "SaaS"), all the components can be adapted quickly to perfectly blend into your platform; they are simply linked into an existing Community or CRM Programme.
Proven standards.The trndsphere WOM Marketing process is based on trnd AG's years of experience in managing and maintaining standardised processes and ROI evaluation methods. They enable the highest degree of safety and efficiency. The trndsphere platform has been operating for more than five years now in Europe's largest Word-of-Mouth Marketing Communities (trnd und bopki), and within the Online CRM systems of a number of leading brands.
Low costs. Neither hardware nor software need to be upgraded or acquired. Thanks to the ASP/SaaS approach, a complete set of Word-of-Mouth Marketing Services are simply rented - continuous upgrades of all basic modules (measurement, dialogue instruments, etc) are included in the service.
Flexible Adaptation. The WOM Services are branded and designed according to the desired look & feel - users always remain immersed within the same branded environment, no matter where they are on the platform. The entire flow of communications with the user is also handled entirely in the name of the brand (carried out by trnd's own WOMcenter).